Discussion – Is mobile application market saturated?

Mobile App Market is considered to be the fastest growing segment in the mobile industry and now becomes the remote control of our lives and able to boosts businesses. As of the first quarter of 2019, app users could choose to download between 2.6 million Android, and 2.2 million iOS apps.

In the past ten years, there has been an immense growth in the app industry. With its ever-growing popularity, various OS providers and device vendors have even launched each of their own application stores.

Now, a concern among app developers reveals that the app market may be getting too saturated with apps and users also think of that too.

With so many apps available, it isn’t surprising that the app market may be over-saturated. Isn’t it?

Tl; dr;

The mobile application market is arguably dominated by Google apps, social media, and gaming apps, while business giants are using mobile applications to provide better customer service, with a host of other invaluable apps.

On that subject, users and app developers may think that the mobile application market may be over saturated, but the answer can be a NO.

There is a whole lot of room for the market to grow in the following years.

The TRUTH beyond the mobile application market saturation

mobile screen

SOURCE: RichestSoft

If you think that the mobile application market is over-saturated you are wrong. Because, there are a whole bunch of possibilities for its development and people will always like variations on apps. Mobile app giants like Apple and Google Play also take their time in removing outdated or apps that are no longer working so that the numbers may be inflated beyond that of the number of apps that are actually working.

Here are other reasons:

The existence IoT and wearables. Analysts project that IoT will be expected to grow from $157.05 billion in 2016 to $661.74 billion by 2021 – knowing that these developments are in its early stages yet.

Augmented Reality (AR) / Virtual Reality (VR) Gaming Apps. The next generation apps like AR and VR are predicted to generate revenue of $150 billion by the year 2020 according to experts.

The rise of app store downloads. According to the recent App Annie report, the combined number of downloads from all the mobile app stores is projected to reach 285 billion by 2020, and will be mainly driven by a two-fold increase in the global user-base, between 2015 and 2020.

Business trend. In the business world, the Enterprise Mobile Management (EMM), a set of people, processes, and technology using mobile computing for streamlining businesses, employs mobile apps to better implement business objectives.

Voice-based apps. Apps like Google Home, Amazon Echo and Siri have revolutionized the content to voice search world among clients.

Mobile apps vs Mobile web. Research suggest that nearly 90% of the total time spent with handsets is spent on using apps, while only 10% go to using the mobile browser.

Growing popularity of cross-platform tools. Cross platform framework is the natural choice of companies and developers these days, having apps like PhoneGap, Xamarin, React Native and Appcelerator with features related in both iOS and Android platforms.

Summary

With the on-going advancement of technologies like the IoT, voice-based smart home devices, and the demand for business efficiency, everything cannot be better implemented without the use of mobile apps.

Though the growth rates are nowhere near the levels, the mobile application market is still the fastest growing segment in the mobile industry – certainly not nearing saturation.

Leave a Reply

Your email address will not be published. Required fields are marked *