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How to Facilitate Business Innovation Through Digital Improvements

As a business owner, you understand that there are not enough hours in the day. Your team constantly juggles client meetings, brainstorming sessions, product development, customer support, and many other responsibilities. Not to mention all the administrative and financial tasks in between.

Digital transformation empowers small and medium-sized companies across industries to stay ahead of the curve and execute strategies that facilitate growth. And you might be surprised how affordable and easy to learn some of the leading technologies are today. Below, Tuan Nguyen’s Blog discusses some of the best digital improvements to consider for your SME in 2022.

Business Process Management (BPM)

Business process management (BPM) is a discipline of analyzing interactions among data, systems, and humans. Equipped with the right BPM solutions, your team can automate menial tasks for streamlined operations and workflows.

This is an easy sale for most employees. BPM will automate some of the repetitive tasks preventing your team members from spending time on more meaningful jobs related to their specialties.

Easy employee buy-in will make it easier to integrate other digital technologies down the road. Start by researching what business process management is to learn about the different approaches and tools available. And develop a framework to consistently monitor and modify for optimal output.

Time Management Tools

Time is money in business, and a team cannot be productive and efficient without managing its time well. Fortunately, many time management solutions are available to keep your team members accountable and free them up to spend time on the most crucial tasks.

For instance, incorporating a calendar app can keep everyone on the same page for meetings and deadlines. And using time tracking software will tell you how much time employees are spending on specific jobs.

Project Management Software

Investing in project management software is well worth it if you’re juggling projects of a larger scope. The right solution will help your team easily track all your appointments, activities, and deadlines through a single digital platform.

Many tools will automatically remind designated employees and managers of upcoming events and tasks. You can also create task lists, notes, boards, and other features.

Customer Relationship Management (CRM) Solutions

Customer relationships are the lifeblood of your business, and CRM software serves as a single source of data to track, measure, and manage every touchpoint of your customer outreach and relationships. These tools can alert you when it’s time to interact with a high-value client and show you who is interacting on your website and accessing your emails.

Accounting Software

The Motley Fool notes that incorporating cloud-based accounting tools will take care of many of the financial tasks that a bookkeeper or accountant would do. The right software will generate invoices, help you create the necessary tax documentation, track your income and expenses, and more. Find an accounting solution that meets your specific needs.

Communication Platforms

Relying on phone calls and emails for internal communication can hinder productivity and growth among your team. Today, many communication and collaboration tools allow team members to communicate remotely and collaborate on projects in real-time. Depending on your needs, you can opt for an all-in-one collaboration platform or integrate several different existing tools.

Content Marketing and Brand Management Tools

Finally, research the wealth of marketing and brand management tools on the market. From social media management to email marketing to website design, the options are endless, and key to it all is content marketing. GRIN points out that content marketing plays an important role in driving customers to your website and raising brand awareness. As a specialized area of business promotion, it increases interest in your product or service by creating and publishing targeted content on social media platforms, on blog posts, via email, and a host of other avenues, all to help you meet your business goals. Find out more about content marketing at


It’s essential to incorporate digital improvements in your SME to keep pace with the competition today. Take time to learn about BPM, time management, project management, accounting, communication, and content marketing solutions. You’ll realize that any time, energy, and money invested upfront pays off in the long run.

By Eleanor Wyatt

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