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Executive Diary – How did I get my second client?

In the competitive world of website development, securing new clients is crucial for business growth and success. As the founder of Upscalix, a prominent website development company, I embarked on a journey to establish a strong clientele. The story of how we acquired our second client is a testament to the power of exceptional service and leveraging relationships. In this article, I will share the steps we took to secure our second client, building upon the successful partnership we formed with our first client, a prestigious clinic in Melbourne.

Tl; dr;

We got our second buyer through a few methods:

  • Providing excellent services to our first client.
  • Giving incentives to the first client as well as the prospects so they are geared to introduce us to their networks.

Delivering Excellence to the First Client

Our journey towards acquiring our second client began with a focus on delivering exceptional website development services to our first, a clinic based in Melbourne. We meticulously planned and executed a tailor-made website that not only reflected their brand but also optimized user experience. By consistently exceeding expectations and providing superior quality, we established a strong foundation of trust and credibility.

The satisfied client from our initial collaboration became an invaluable asset in securing our second client. From there, we requested testimonials and referrals, showcasing the positive experiences and results achieved with our website development services. These testimonials served as compelling evidence of our capabilities and acted as a strong endorsement for potential clients. Additionally, we ensured that our first client was aware of our desire to expand our business and asked them to refer us to their industry connections.

Providing Special Incentives

To entice our second client to choose Upscalix, or Digital Envision at the time, we offered special incentives tailored to their specific needs as well as incentives for our first client so that it is in their interest to introduce us to their networks. These incentives included discounts to the website maintenance package, extended support packages, or additional features at no extra cost. By customizing our offerings, we showcased our flexibility and willingness to go the extra mile to meet our clients’ requirements.


Acquiring our second client was a significant milestone for Upscalix, and it exemplified the power of leveraging relationships and delivering exceptional services. Through our commitment to excellence, testimonials and referrals, a strong portfolio, online presence, networking, and providing special incentives, we successfully expanded our clientele. As a website development company, we understand the importance of building upon successful partnerships to drive continuous growth and ensure long-term success in the competitive market.

“Do what you do so well that they will want to see it again and bring their friends.” – Walt Disney

By Tuan Nguyen

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