Going to Adelaide this Christmas opened my eyes to the whole new world. People here are different than Victorian, and the feelings are vastly distinctive.
- Adelaide people seems to be a lot more relaxed comparing to other states. This can be an opportunity for us to penetrate the market.
- The economy orbits the idea of being cheap and/or affordable.
- Scenery is beautiful and there is good maintenance from the government bodies. However there are still spaces to improve.
Relaxation and no-pressure nature
I have had many conversations with both local and migrated people. There is a similarity in the way they describe how Adelaide people works. Mostly they are portrayed as relaxed and have decent amount of red-tapes. And it is best to contact people somewhere in the middle of the day.
With my personal experience when dealing with contacts in the South Australian state, it is not consistent. It may be because people I have been dealing with are business owners and they are more proactive than normal people. However I have experienced people who do not possess the ability to respond in a timely manner.
A lot of places in Adelaide promote the idea of being affordable and cheap is good. I think it may reflect the purchasing behaviour of the people here, as well as mirroring the economy. Adelaide experiences a slow growth in recent years and this can be one of the explanations. Without greed, I find it hard to move forward by creating innovations and improvements.
Some beaches are well-kept by government bodies, with theme parks and other tourist attractions. Some other beaches are wild and have less touch from human. It depends on what you want to see. However I think there are rooms for improvements in some beaches that have not-so-updated facilities.
While the above are my first impressions of the first few days arrived in Adelaide, I strongly believe that there are opportunities to do business here. Adelaide seems to be behind Melbourne at least 10 years, therefore I will take the chance to drive some changes into the “regional” city of Australia.
By Tuan Nguyen